Demo modeIllustrative and simulated market data. No live integrations. Metrics about named companies are public-signal examples only.Methodology
WWHO’S WINNING?
Commercial layerDemo data

SIGNAL MARKET

A market where buyers post outcomes rather than briefs. Every mission states the objective, budget, audience, verification method and the evidence required for payment. Advance a mission below to walk the lifecycle.

Open missions
5
Across telecom, banking, retail and logistics
Committed budget
R3.06m
Illustrative demo commitments
Verified outcomes paid
2
Payment released on evidence only
Active participants
62
Agencies, creators and operators
Placements
3 rows carry a labelled placement
MIS-12 · Tier A telecom operator

Generate 100 qualified enterprise meetings

Budget

R1,200,000

Deadline

30 Nov 2026

Audience

IT and procurement decision makers, 200+ employees

Geography

Gauteng, Western Cape, KZN

Verification

Calendar record + attendance confirmation + qualification form

Payment

Per verified outcome

Evidence required

Meeting record, attendee role, qualification score

Participants

14

Lifecycle
  1. Draft
  2. Submitted
  3. Approved
  4. Applications
  5. Selected team
  6. Executing
  7. Evidence submitted
  8. Verified
  9. Paid
  10. Outcome recorded
Stage 6 of 1060
MIS-13 · Retail banking group

Produce 500 verified product trials

Budget

R750,000

Deadline

15 Oct 2026

Audience

Salaried professionals 25–45

Geography

National

Verification

Activation event + 7-day retention check

Payment

Milestone

Evidence required

Activation log, retention export

Participants

9

Lifecycle
  1. Draft
  2. Submitted
  3. Approved
  4. Applications
  5. Selected team
  6. Executing
  7. Evidence submitted
  8. Verified
  9. Paid
  10. Outcome recorded
Stage 4 of 1040
MIS-14 · Grocery retailer

Drive 2,000 measured store visits

Budget

R480,000

Deadline

20 Sep 2026

Audience

Households within 8km of 40 stores

Geography

Gauteng

Verification

Redemption code + till record

Payment

Per verified outcome

Evidence required

Redemption export

Participants

22

Lifecycle
  1. Draft
  2. Submitted
  3. Approved
  4. Applications
  5. Selected team
  6. Executing
  7. Evidence submitted
  8. Verified
  9. Paid
  10. Outcome recorded
Stage 8 of 1080
MIS-15 · Logistics operator

Recruit 300 delivery drivers

Budget

R390,000

Deadline

10 Oct 2026

Audience

Licensed drivers with own vehicle

Geography

Johannesburg, Durban

Verification

Onboarding completion + first delivery

Payment

Fixed + bonus

Evidence required

Onboarding record

Participants

6

Lifecycle
  1. Draft
  2. Submitted
  3. Approved
  4. Applications
  5. Selected team
  6. Executing
  7. Evidence submitted
  8. Verified
  9. Paid
  10. Outcome recorded
Stage 3 of 1030
MIS-16 · Technology conference

Generate 1,000 event registrations

Budget

R240,000

Deadline

05 Sep 2026

Audience

Technology and data leaders

Geography

National

Verification

Registration record + attendance

Payment

Per verified outcome

Evidence required

Registration export

Participants

11

Lifecycle
  1. Draft
  2. Submitted
  3. Approved
  4. Applications
  5. Selected team
  6. Executing
  7. Evidence submitted
  8. Verified
  9. Paid
  10. Outcome recorded
Stage 9 of 1090
Attention Market

Sponsored crowns — advertising inventory

Brands bid for clearly labelled prominence by category, city, topic, tool and programme. The Sponsored Crown is advertising inventory. It does not affect independent Who’s Winning rankings.

Open the Attention MarketSponsored Hall of Fame
Business model

Where the platform earns

Sponsored inventory, the Attention Market, Signal Command subscriptions, engagements and data licensing — mapped surface by surface with the guardrail that applies to each.

View the monetisation map
Challenges

Open market challenges

  • · Answer 1,284 unanswered public customer questions in 30 days
  • · Cut a category’s median first-response time below 60 seconds
  • · Publish the first credible SME fibre comparison in the market
Sponsorship

What sponsorship buys

Named disclosure on a battle, index or lab. Never position, never advance access to results, never influence over evidence.

Independence rules →
Engagements

Structured programmes

72-Hour Signal Strike, War Room Day, 90-Day War Room, Executive Market Opportunity Sprint and Response Command.

See the programmes →