Demo modeIllustrative and simulated market data. No live integrations. Metrics about named companies are public-signal examples only.Methodology
Version 2.4 · Effective 01 August 2026Demo data

METHODOLOGY

Every number on this platform must be traceable to a source record, dated, graded for confidence and correctable. If a score cannot survive being explained, it should not be published.

Composite

The ten measured pillars

PillarWeightPrimary source type
Search14%Search index
Social10%Public webpage
AI Visibility14%Answer-engine log
Advertising10%Public ad library
Customer Voice12%Public webpage
Offers8%Public webpage
Website Experience10%Public webpage
Review Momentum8%Review platform
Executive Visibility8%Public webpage
Market Momentum8%Public webpage
Confidence

Four grades, plainly defined

Confidence grade A

Directly observed, multiple independent sources, current period.

Confidence grade B

Directly observed, single reliable source or partial period coverage.

Confidence grade C

Partially observed or modelled from a limited sample; directional only.

Confidence grade D

Insufficient evidence. Reported as a gap, never scored as a failure.

Coverage

Absence is not failure

Where coverage falls below 60%, the pillar is excluded from the composite and shown as a missing signal. A brand is never penalised for data we could not observe.

Corrections

How a score changes

  • · Anyone may dispute a record with evidence
  • · Review target: five working days
  • · Corrections are published with the reason and the old value
  • · Methodology version changes are logged and dated
Limits

What these scores do not claim

  • · Not a measure of financial performance or profitability
  • · Not investment advice or a credit judgement
  • · Not a judgement of individual competence or conduct
  • · Not a substitute for regulated disclosure
Executive data

How executive information is handled

  • · Executive intelligence is limited to relevant observable professional and public signals. The platform does not rank individuals by leadership quality, personal character or moral worth.
  • · Recorded sources: official professional posts, conference speaker pages, company newsrooms, public interviews, media articles, official biographies and public search trends.
  • · Every executive signal carries a source, a source link, a date observed, an observation, a confidence grade, a verification status and a method note.
  • · Absence of a public position is recorded as a Missing Signal, never as poor performance.
  • · Executive signals are AMBER by default and require analyst review before publication; potentially damaging individual-level claims are RED and require senior governance review.
  • · Correction and review: any individual or company may verify a record, submit further public evidence, request review or dispute an entry. Review target is five working days and outcomes are logged.
Prototype

About this demonstration

This build is a demonstration. All figures, evidence records and named executives are illustrative and generated for the prototype. Nothing here should be read as a factual claim about a real company.

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