METHODOLOGY
Every number on this platform must be traceable to a source record, dated, graded for confidence and correctable. If a score cannot survive being explained, it should not be published.
The ten measured pillars
| Pillar | Weight | Primary source type |
|---|---|---|
| Search | 14% | Search index |
| Social | 10% | Public webpage |
| AI Visibility | 14% | Answer-engine log |
| Advertising | 10% | Public ad library |
| Customer Voice | 12% | Public webpage |
| Offers | 8% | Public webpage |
| Website Experience | 10% | Public webpage |
| Review Momentum | 8% | Review platform |
| Executive Visibility | 8% | Public webpage |
| Market Momentum | 8% | Public webpage |
Four grades, plainly defined
Directly observed, multiple independent sources, current period.
Directly observed, single reliable source or partial period coverage.
Partially observed or modelled from a limited sample; directional only.
Insufficient evidence. Reported as a gap, never scored as a failure.
Absence is not failure
Where coverage falls below 60%, the pillar is excluded from the composite and shown as a missing signal. A brand is never penalised for data we could not observe.
How a score changes
- · Anyone may dispute a record with evidence
- · Review target: five working days
- · Corrections are published with the reason and the old value
- · Methodology version changes are logged and dated
What these scores do not claim
- · Not a measure of financial performance or profitability
- · Not investment advice or a credit judgement
- · Not a judgement of individual competence or conduct
- · Not a substitute for regulated disclosure
How executive information is handled
- · Executive intelligence is limited to relevant observable professional and public signals. The platform does not rank individuals by leadership quality, personal character or moral worth.
- · Recorded sources: official professional posts, conference speaker pages, company newsrooms, public interviews, media articles, official biographies and public search trends.
- · Every executive signal carries a source, a source link, a date observed, an observation, a confidence grade, a verification status and a method note.
- · Absence of a public position is recorded as a Missing Signal, never as poor performance.
- · Executive signals are AMBER by default and require analyst review before publication; potentially damaging individual-level claims are RED and require senior governance review.
- · Correction and review: any individual or company may verify a record, submit further public evidence, request review or dispute an entry. Review target is five working days and outcomes are logged.
About this demonstration
This build is a demonstration. All figures, evidence records and named executives are illustrative and generated for the prototype. Nothing here should be read as a factual claim about a real company.
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