Independent rankings

Multiple types of winning

One score never tells the whole story. Each board below measures a different way to win, and each is calculated independently of any commercial relationship.

Sponsored Spotlight — clearly separated

Placements

5 rows carry a labelled placement

Market Leader · Composite index across all ten pillars.

26 companies

Demo data

01Checkers
On-demand delivery growth
RetailConfidence grade A · data coverage 90%
88 out of 100 — strong bandup 3.1
02Capitec
Search demand + pricing clarity
BankingConfidence grade A · data coverage 91%
87 out of 100 — strong bandup 2.4
03Toyota
Category search ownership
AutomotiveConfidence grade A · data coverage 88%
86 out of 100 — strong bandup 0.9
04FNB
Advertising weight and executive presence
BankingConfidence grade A · data coverage 89%
85 out of 100 — strong banddown 0.8
05Takealot
Category search dominance
RetailConfidence grade A · data coverage 89%
84 out of 100 — strong bandup 1.8
06Shoprite
Price leadership
RetailConfidence grade A · data coverage 88%
83 out of 100 — strong bandup 1.4
07MTN
Data pricing campaigns
TelecomConfidence grade B · data coverage 86%
82 out of 100 — strong bandup 1.9
08Woolworths
Quality perception
RetailConfidence grade A · data coverage 87%
81 out of 100 — strong bandup 0.7
09VW
Campaign weight
AutomotiveConfidence grade A · data coverage 85%
81 out of 100 — strong bandup 1.6
10Vodacom
Search dominance, softening sentiment
TelecomConfidence grade B · data coverage 87%
80 out of 100 — strong banddown 0.4
11Standard Bank
Corporate authority, weaker retail voice
BankingConfidence grade B · data coverage 84%
79 out of 100 — mid-market bandup 0.6
12Hollywoodbets
Sponsorship and creative weight
Betting & GamingConfidence grade B · data coverage 81%
78 out of 100 — mid-market bandup 2.6
13Absa
Declining customer sentiment
BankingConfidence grade B · data coverage 82%
74 out of 100 — mid-market banddown 1.6
14Ford
Service sentiment pressure
AutomotiveConfidence grade B · data coverage 80%
74 out of 100 — mid-market banddown 1.2
15Betway
Product experience
Betting & GamingConfidence grade B · data coverage 78%
73 out of 100 — mid-market bandup 1.1
16Pick n Pay
Turnaround narrative weighing on momentum
RetailConfidence grade B · data coverage 85%
72 out of 100 — mid-market banddown 2.8
17Hyundai
Value positioning
AutomotiveConfidence grade B · data coverage 78%
72 out of 100 — mid-market bandup 2.3
18Nedbank
Green finance narrative
BankingConfidence grade B · data coverage 80%
71 out of 100 — mid-market bandup 0.9
19Telkom
Aggressive value offers
TelecomConfidence grade C · data coverage 76%
70 out of 100 — mid-market bandup 2.2
20SPAR
Local community strength
RetailConfidence grade B · data coverage 79%
70 out of 100 — mid-market banddown 0.3
21Discovery Bank
Rewards mechanics driving conversation
BankingConfidence grade C · data coverage 74%
69 out of 100 — mid-market bandup 3.2
22Kia
Design-led consideration
AutomotiveConfidence grade C · data coverage 75%
69 out of 100 — mid-market bandup 0.8
23Rain
Simple pricing proposition
TelecomConfidence grade C · data coverage 69%
64 out of 100 — trailing bandup 1.1
24Supabets
Retail footprint
Betting & GamingConfidence grade C · data coverage 70%
64 out of 100 — trailing banddown 0.9
25World Sports Betting
Promotional intensity
Betting & GamingConfidence grade C · data coverage 67%
61 out of 100 — trailing bandup 0.4
26Cell C
Declining share of voice
TelecomConfidence grade C · data coverage 64%
56 out of 100 — trailing banddown 2.1

#	Company	Industry	Score	Change	Main driver
1	Checkers Confidence grade A · data coverage 90%	Retail	88 out of 100 — strong band	up 3.1	On-demand delivery growth	Open
2	Capitec Confidence grade A · data coverage 91%	Banking	87 out of 100 — strong band	up 2.4	Search demand + pricing clarity	Open
3▼	Toyota Confidence grade A · data coverage 88%	Automotive	86 out of 100 — strong band	up 0.9	Category search ownership	Open
4▼	FNB Confidence grade A · data coverage 89%	Banking	85 out of 100 — strong band	down 0.8	Advertising weight and executive presence	Open
5▲	Takealot Confidence grade A · data coverage 89%	Retail	84 out of 100 — strong band	up 1.8	Category search dominance	Open
6▼	Shoprite Confidence grade A · data coverage 88%	Retail	83 out of 100 — strong band	up 1.4	Price leadership	Open
7▼	MTN Confidence grade B · data coverage 86%	Telecom	82 out of 100 — strong band	up 1.9	Data pricing campaigns	Open
8▼	Woolworths Confidence grade A · data coverage 87%	Retail	81 out of 100 — strong band	up 0.7	Quality perception	Open
9▼	VW Confidence grade A · data coverage 85%	Automotive	81 out of 100 — strong band	up 1.6	Campaign weight	Open
10▼	Vodacom Confidence grade B · data coverage 87%	Telecom	80 out of 100 — strong band	down 0.4	Search dominance, softening sentiment	Open
11▼	Standard Bank Confidence grade B · data coverage 84%	Banking	79 out of 100 — mid-market band	up 0.6	Corporate authority, weaker retail voice	Open
12▼	Hollywoodbets Confidence grade B · data coverage 81%	Betting & Gaming	78 out of 100 — mid-market band	up 2.6	Sponsorship and creative weight	Open
13▼	Absa Confidence grade B · data coverage 82%	Banking	74 out of 100 — mid-market band	down 1.6	Declining customer sentiment	Open
14▼	Ford Confidence grade B · data coverage 80%	Automotive	74 out of 100 — mid-market band	down 1.2	Service sentiment pressure	Open
15▼	Betway Confidence grade B · data coverage 78%	Betting & Gaming	73 out of 100 — mid-market band	up 1.1	Product experience	Open
16▼	Pick n Pay Confidence grade B · data coverage 85%	Retail	72 out of 100 — mid-market band	down 2.8	Turnaround narrative weighing on momentum	Open
17▼	Hyundai Confidence grade B · data coverage 78%	Automotive	72 out of 100 — mid-market band	up 2.3	Value positioning	Open
18▼	Nedbank Confidence grade B · data coverage 80%	Banking	71 out of 100 — mid-market band	up 0.9	Green finance narrative	Open
19▼	Telkom Confidence grade C · data coverage 76%	Telecom	70 out of 100 — mid-market band	up 2.2	Aggressive value offers	Open
20▼	SPAR Confidence grade B · data coverage 79%	Retail	70 out of 100 — mid-market band	down 0.3	Local community strength	Open
21▼	Discovery Bank Confidence grade C · data coverage 74%	Banking	69 out of 100 — mid-market band	up 3.2	Rewards mechanics driving conversation	Open
22▼	Kia Confidence grade C · data coverage 75%	Automotive	69 out of 100 — mid-market band	up 0.8	Design-led consideration	Open
23▼	Rain Confidence grade C · data coverage 69%	Telecom	64 out of 100 — trailing band	up 1.1	Simple pricing proposition	Open
24▼	Supabets Confidence grade C · data coverage 70%	Betting & Gaming	64 out of 100 — trailing band	down 0.9	Retail footprint	Open
25▼	World Sports Betting Confidence grade C · data coverage 67%	Betting & Gaming	61 out of 100 — trailing band	up 0.4	Promotional intensity	Open
26▼	Cell C Confidence grade C · data coverage 64%	Telecom	56 out of 100 — trailing band	down 2.1	Declining share of voice	Open

Separation

Independent vs sponsored

Sponsorship buys visibility in clearly labelled placements. It never changes rank, score, evidence or editorial conclusion. Commercial roles cannot edit scores — see the editorial firewall in the admin permissions model.

Editorial independence

Insufficient data

When we don't publish

Where data coverage falls below the methodology threshold we show “Insufficient data” rather than a low score. A thin evidence base is not the same as poor performance.

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Your company

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Sponsored Spotlight

Paid placement. Not a ranking. Never influences the boards above.