SIGNAL TOOLS
Instruments anyone can read. Each one states what it measures, how it was measured and what it deliberately does not claim.
Response Race
We send the same enquiry to every brand in a category and publish who answers first, who answers usefully, and who never answers at all.
Open →ServiceCustomer Recovery Index
Complaints are inevitable. Recovery is a choice. This index measures acknowledgement, speed, repeat issues and rating momentum.
Open →Answer enginesAI Visibility Index
Which brands answer engines recommend, on which prompts, citing which sources — and the sentences they use about you.
Open →ExperimentsSignal Labs
Public experiments with a stated baseline, method, timeline and result. Sponsors fund the work; they never influence the finding.
Open →EditorialWeekly Signal Report
Nine awards decided by observable movement, plus the week's most material market events.
Open →DemoPrototype generator
Pick any tracked company and see a working prototype of the fix for its biggest missing signal — built from public evidence.
Open →Calculators and their sponsors
Each calculator publishes its formula and assumptions. A sponsor funds the build and distribution and is named on the instrument — it never changes a calculation, an input default or a result.
About this sponsorship
Tool sponsorship funds production and hosting. Calculation logic is published, results are never gated behind a lead form, and no sponsor sees a user's inputs.
What every instrument must state
- · What was measured, over what period, in what geography
- · Sample size and whether the sample is representative
- · Confidence grade and coverage percentage
- · What the measure cannot be used to conclude
- · How to dispute a result and what happens next
Independence commitments
Sponsorship never buys position, advance access or influence over evidence. Corrections are published with a reason. Every score can be traced to a source record.