SIGNAL LABS
Each lab starts with a question a market cannot answer, states a measurable baseline, runs a defined experiment and publishes the result — including the results that disappoint the sponsor.
About this sponsorship
MarketPulse funds selected experiments. Baseline, method and result are published unchanged, including where the finding is unflattering to a sponsor.
Can AI reduce insurance quotation time from 20 minutes to 60 seconds?
Compress a multi-step quotation journey into a single conversational flow.
20m 14s median quotation time (demo panel, n=18)
Conversational intake + risk pre-fill + instant indicative premium
68s median indicative quote; 41% completion lift
Pre-fill accuracy mattered more than conversational tone.
Open for sponsorship
Can a dealership answer every lead in under 30 seconds?
Eliminate after-hours lead leakage across a dealer network.
8h 14m first useful response (Response Race, n=24)
Automated acknowledgement, qualification and morning routing
12s median acknowledgement, 97% coverage
Speed of acknowledgement beat completeness of response on conversion.
Sponsored — automotive group (demo)
Can AI improve university admission enquiries?
Reduce unanswered admission questions during peak intake.
1,284 unanswered public questions in intake window
Answer library + escalation routing + weekly gap review
Baseline established; first answer library shipped
Most unanswered questions cluster into 14 repeatable themes.
Open for sponsorship
What a sponsor gets and does not get
- · Gets: named disclosure, early briefing on publication day, the underlying method
- · Does not get: influence over the result, veto over publication, exclusivity on the finding
- · A lab that fails is still published, with the failure explained
Suggest a lab
The strongest labs come from an unanswered customer question with a measurable baseline. If you can state the baseline, we can run the experiment.
See sponsorship options →Signal Labs carries clearly labelled paid placement. This is paid promotional placement. Sponsorship does not affect independent rankings, scores, evidence or methodology.