MTN business offer
Paid company promotion placed on the claimed profile. Excluded from every score and evidence record.
MTN
ClaimedDemo dataTelecom · South Africa · Pan-African · founded 1994
Mobile network operator with a large prepaid base and fintech ambitions.
Advertising CrownDemand Leader
This week
What changed
AdvertisingNew data bundle campaign liveup 4.4
Customer VoiceNetwork outage complaints up 38%down 3.6
Why the score moved: Data pricing campaigns. Weighted by pillar coverage — pillars with thin evidence contribute less.
Ten pillars
Score breakdown
Search
up 1.2Confidence grade B · data coverage 88%
Score83
Coverage 88%
Social
down 0.6Confidence grade B · data coverage 82%
Score80
Coverage 82%
AI Visibility
up 3.4Confidence grade C · data coverage 71%
Score79
Coverage 71%
Advertising
up 2.1Confidence grade B · data coverage 79%
Score88
Coverage 79%
Customer Voice
down 1.4Confidence grade B · data coverage 86%
Score70
Coverage 86%
Offers
up 0.8Confidence grade C · data coverage 68%
Score84
Coverage 68%
Website Experience
up 0.3Confidence grade A · data coverage 94%
Score77
Coverage 94%
Review Momentum
up 1.7Confidence grade B · data coverage 84%
Score71
Coverage 84%
Executive Visibility
up 2.6Confidence grade C · data coverage 63%
Score81
Coverage 63%
Market Momentum
up 1.1Confidence grade B · data coverage 81%
Score84
Coverage 81%
Observed strengths
Top strengths
- Highest ad creative volume in telecom
- Strong prepaid offer cadence
Missing signals
Public-signal exampleWhat we could not find sufficient public evidence of
Business fibre comparison content
We could not find sufficient public evidence of SME-focused fibre comparison content.
Opportunity: SME fibre is the highest-demand, lowest-coverage query cluster in the sector.
Published network incident communication standard
We could not find sufficient public evidence of a consistent outage communication policy.
Opportunity: Outage communication is the top complaint theme in Customer Voice.
Company statement
Companies may publish their own statements here. Editorial rankings and commentary are unaffected.
Paid company promotion. Excluded from every score, ranking and evidence record on this profile.
SponsoredIndependence disclosure
This MTN profile carries clearly labelled paid placement. Promoted company modules and sponsored placements are labelled and excluded from ranks, scores, evidence, disputes and corrections.
Independent signal rankingEvery score, rank and evidence record on this surface is calculated from evidence only.