WHO’S WINNING?
About this sponsorship
NexusCloud funds the analytics behind this battle. The sponsor is never one of the judged brands, does not select the battlefields or weightings, and does not see the outcome before publication. Where any sponsor has a commercial relationship with a judged brand, that relationship is disclosed on this line and the sponsorship is referred to the independence panel.
Winner of this battle
MTN is winning this battle on 82 to Vodacom’s 80 across the ten battlefields.
Why the leader is winning: Offer cadence on prepaid data is more aggressive.
Where the battle is won and lost
Vodacom leads non-branded capture
Vodacom cited more for business connectivity
MTN creative volume leads
Outage themes affect both
Prepaid value cadence
Vodacom funnel measured stronger
Close
Close
MTN trajectory stronger
Methodology: both sides are scored on the same ten battlefields with the same weighting and methodology version. Battlefields with insufficient evidence are excluded rather than scored low. Sponsors are labelled and never consulted on a result, and either party can challenge a battlefield with counter-evidence. Evidence shown here is demo evidence for prototype purposes.
Why MTN is currently ahead
- Offer cadence on prepaid data is more aggressive.
- Advertising weight is producing measurable demand lift.
What changed
- Outage complaint volume rose 38% across the sector.
- MTN launched a new data bundle campaign.
Where Vodacom is gaining
Where Vodacom could overtake
- Search: Vodacom's non-branded capture compounds if MTN's content gap persists.
How we got here
Vodacom business connectivity content indexed
Vodacom
MTN data bundle campaign live
MTN
Outage complaints spike sector-wide
MTN