WHO’S WINNING?
About this sponsorship
NexusCloud funds the analytics behind this battle. The sponsor is never one of the judged brands, does not select the battlefields or weightings, and does not see the outcome before publication. Where any sponsor has a commercial relationship with a judged brand, that relationship is disclosed on this line and the sponsorship is referred to the independence panel.
Winner of this battle
Toyota is winning this battle on 86 to VW’s 81 across the ten battlefields.
Why the leader is winning: Owns the majority of model-level search demand.
Where the battle is won and lost
Model-level demand ownership
Cited for reliability queries
VW launch campaign
Service themes
Close
VW showroom experience
Ownership sentiment
Both under-indexed
Close
Methodology: both sides are scored on the same ten battlefields with the same weighting and methodology version. Battlefields with insufficient evidence are excluded rather than scored low. Sponsors are labelled and never consulted on a result, and either party can challenge a battlefield with counter-evidence. Evidence shown here is demo evidence for prototype purposes.
Why Toyota is currently ahead
- Owns the majority of model-level search demand.
- Ownership sentiment is 8 points ahead.
What changed
- VW launched a new model campaign.
- Dealer response times flagged sector-wide.
Where VW is gaining
Where VW could overtake
- Advertising: sustained launch weight can shift consideration within two quarters.
How we got here
VW model launch campaign live
VW
Response Race flags dealer lead handling
Toyota