WHO’S WINNING?
About this sponsorship
NexusCloud funds the analytics behind this battle. The sponsor is never one of the judged brands, does not select the battlefields or weightings, and does not see the outcome before publication. Where any sponsor has a commercial relationship with a judged brand, that relationship is disclosed on this line and the sponsorship is referred to the independence panel.
Winner of this battle
Checkers is winning this battle on 88 to Pick n Pay’s 72 across the ten battlefields.
Why the leader is winning: On-demand delivery has become the category's defining proposition.
Where the battle is won and lost
Delivery queries dominate
Cited for grocery delivery
Consistent weight
Sentiment gap is wide
Promotional clarity
App experience gap
Rating momentum
Close
Composite trajectory
Methodology: both sides are scored on the same ten battlefields with the same weighting and methodology version. Battlefields with insufficient evidence are excluded rather than scored low. Sponsors are labelled and never consulted on a result, and either party can challenge a battlefield with counter-evidence. Evidence shown here is demo evidence for prototype purposes.
Why Checkers is currently ahead
- On-demand delivery has become the category's defining proposition.
- Sentiment leads by 22 points.
What changed
- Delivery campaign became the week's top retail content.
Where Pick n Pay is gaining
Where Pick n Pay could overtake
- Customer Voice: a credible service recovery programme is the only realistic route back.
How we got here
Pick n Pay turnaround update published
Pick n Pay
Checkers delivery campaign trends
Checkers