WHO’S WINNING?
About this sponsorship
NexusCloud funds the analytics behind this battle. The sponsor is never one of the judged brands, does not select the battlefields or weightings, and does not see the outcome before publication. Where any sponsor has a commercial relationship with a judged brand, that relationship is disclosed on this line and the sponsorship is referred to the independence panel.
Winner of this battle
Capitec is winning this battle on 87 to FNB’s 85 across the ten battlefields.
Why the leader is winning: Fee transparency converts high-intent comparison search into consideration.
Where the battle is won and lost
High-intent comparison capture
FNB cited more in 'best bank' answers
FNB creative weight is higher
Capitec sentiment stronger
Fee clarity advantage
Both strong
App rating momentum
FNB executive visibility leads
Composite trajectory
Methodology: both sides are scored on the same ten battlefields with the same weighting and methodology version. Battlefields with insufficient evidence are excluded rather than scored low. Sponsors are labelled and never consulted on a result, and either party can challenge a battlefield with counter-evidence. Evidence shown here is demo evidence for prototype purposes.
Why Capitec is currently ahead
- Fee transparency converts high-intent comparison search into consideration.
- Customer sentiment is 7 points ahead on the same complaint taxonomy.
- Momentum has compounded for six consecutive weeks.
What changed
- Capitec took #1 on the composite index.
- FNB lost a top-3 search position on 'best bank account'.
Where FNB is gaining
Where FNB could overtake
- AI Visibility: FNB is already ahead and compounding.
- Advertising: sustained weight can shift brand search within a quarter.
How we got here
Capitec published updated fee comparison
Capitec
FNB rewards campaign goes live
FNB
Capitec overtakes on composite index
Capitec
FNB slips on 'best bank account'
FNB